Having been in the manufacturing business for over 40 years, I have witnessed many changes. Most importantly how difficult it is for consumers to identify genuine British Made products.
It is understandable because many businesses have had to move their production to other Countries to reduce their production costs, yet are still identified as British Manufacturers by their long standing trading names.
How can our consumers have confidence in the identification of products when labels with Country of origin are not law in the UK.
I believe we can build confidence with our on line directory and search engine to enable buyers Nationally and Internationally to source genuine British Product.
On line sales are rapidly on the increase, so our site has been developed to be easy to use with a simple Search engine with three simple stages to direct potential customers to our genuine British based Manufactures.
With our simple Key Word search, within moments a buyer will know if what they are looking for is available, without pages of information to confuse. Searchers can be impatient.
Since the sixties Buy British campaigns have failed. What can be done with an Awareness Campaign is to bring to our Focus on Britain site Consumers who really want to Buy British and are willing to pay for our quality.
Our social media is a powerful media to get our Nation to look to Focus on Britain as there first option to find Products and Services on line or in our Stores.
Join us in building a strong and secure future for our Industries.
Brexit is throwing down the gauntlet. We must now develop our UK Business.
There are over 5 million SMEs in the UK. If only 20% could increase sales to enable taking on one new member of staff, it would reduce our unemployment by
1 million having an incredible increase in our GDP.